The decision-making of purchasing and installing new software is much more complex and involves many considerations including high cost Against the expected return and so on. Influencer marketing efforts, hence, need to be highly targeted, organised and consistent to support throughout the long decision-making cycle. The risk and cost of failure are also high if the campaign backfires due to miscommunication choosing the wrong influencer or wrong group of prospects. Moreover, it sometimes becomes hard to educate the influencer on the true essence and the brand values of the product. It’s even harder to make the prospects understand the technical concepts in simple terms. So, intensive research is required to identify the actual group of decision makers of purchase, the type of organisations your software is suitable for, the true level of influence and how to communicate effectively. Sitech Studio is here to support the whole process to make your hard marketing game a little easier.
- Highly Personalized Promotion: The prospects of expensive products like software are small in numbers and need deep research to know who actually has the authority to make the purchase decision and targeting them will help the most. Our influencers have a close network with the relevant authorities from different industries and organizations and communicate the brand appeal in the right way.
- Walkthroughs and Reviews: different software serves different purposes and often involves complex interfaces that need an easy explanation for the decision-makers. Walkthrough contents of the software with deep analysis of its core value proposition and features and comparison of similar software will support the prospects to a significant extent.
- Expert Support to Customers: An industry expert with significant tech followers can be hired to provide customer support through regular content creation about tips and tricks about using the software besides the solution to the frequently raised problems. The availability of user support might also influence the purchase decision.
- Targeted Email Campaign: Email campaigns can be very fruitful for effectively communicating with the targeted prospects who make the purchase decision. Tech influencer can filter out their subscriber list to target the most potential ones who might need these types of software for their business or other organizations. A drip emailing strategy can be used to build rapport with the target prospects gradually and spark curiosity about the solution you offer.
- Expert Content and Blogging: Informative blog content and comparisons from expert bloggers help the prospects make the decision easier. The reliability of the expert influencer and organised analysis fosters the purchase decision. Sitech Studio has expert bloggers and content writers who can help the influencer from doing the research to developing the blog publishing on behalf of you.
- Community engagement: another potential way an influencer can help you promote your brand is through engaging with the relevant tech communities formed with their fans and followers. Suppose you offer HRM software solutions to small and medium enterprises. So, you can choose the HR leaders in the country who can suggest your software in their forum as one of the best HR solutions for a particular type of organization. Chances are high that other members will be interested in what you offer.
Pricing Plan:
Our pricing plans are based on your expected reach, product or service type, target audience demographics, platforms used, and the value we add. Please contact us for more information.
